I popped in today and had a chat with Bruce. As mentioned they have 25% off, including all of their Oxford range Well worth a look From what I understand their bike sales is relocating somewhere in Buckinghamshire but totally online only, to view a bike you need to make an appointment One of the senior technicians is going to stay at the shop and continue servicing all bikes.
Premier Bikes in Boars Hill Oxford are taking over the Triumph franchise, opening later this year. 3 miles from me so good news!