Umm ...... to do with mobiles sort of...... but that could be a false clue!!! A 5 for me due to optionitis
Don't forget its an American creator of the current word played, so I agree with you , but actually it's not spelt wrong under such circumstance.
..... ? mid winter. As the song goes. Optionitus alert and a 5 for me, plenty moor options on this one.